A boy plays soccer on Big Bay beach in
Cape Town, South Africa, 07 January 2009. South Africas coastline stretching 2,798 kilometers offers a variety of magnificent beaches. This combined with long warm sunny days, beautiful coastal bush and some of the widest beaches in the world make for a major tourist attraction ahead of the
2010 FIFA World Cup.
South Africa’s unemployment rate, the highest of 61 countries tracked by Bloomberg, may have increased for the first time in three years as manufacturers and miners cut jobs. The benifits however from a tourists point of view are, It's now possible to stay in a cheaper but still very good hotel room, rent a car, eat a couple of excellent meals and hike or mountain bike in the world's most magnificent wilderness reserves, all for a total of $300 a day. For the budget-conscious outdoor-loving American traveler looking for a bargain in the recessionary era, Cape Town is hard to beat.
A sophisticated e-marketing roll out is part of Cape Town Tourism’s increased service offering to visitors and the tourism industry. In the lead up to the 2010 FIFA World Cup and in the light of tough economic conditions, Cape Town Tourism has identified the web and technology as key tools in retaining and growing its market share.
Speaking at the launch of Cape Town’s first dedicated visitor website (www.capetown.travel), Mariette du Toit-Helmbold, CEO of Cape Town Tourism stressed the importance of reassessing marketing spend and focusing on the most effective and cost-effective tactics.
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To survive today’s challenging times and retain our market share, the private and public sector must be willing and courageous enough to keep on investing” she said.
By mid 2009, bookings will be generated electronically through a variety of booking systems and Cape Town Tourism’s Call Centre will be upgraded to become a fully integrated virtual visitor centre, dealing effectively with the current 3 million enquiries and generating even more enquiries and business for the destination. This will mean that visitors can search and book for over 2 500 accommodation, restaurant, tour, activity and transport services in the greater Cape Town area.
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As Cape Town Tourism, we are not prepared to be left behind, so have decided to invest significantly in creating a virtual space and eMarketing strategy for Cape Town that would do justice to Iconic Cape Town.”
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